Animated Ident
Role | Concept, Art Direction; Illustration; 3D; 2D Animation
Client | Creative Edge
June 2014

I was hired by Turquoise Branding to create a series of idents to celebrate the festival of Ramadan. The idea was to depict the spiritual and joyful moments that everyone shared during Ramadan, through the concept of storytelling. Each ident illustrates a typical day during Ramadan, as seen by a child, and would take the viewer through a series of scenes, that form the letters of the greeting ‘Ramadan Kareem’.

The animation below was one of three planned idents, however due to project constraints only one was produced. Ident environments were made of rich colourful paper textures, built in Cinema 4D with After Effects handling all character animation.

 

 
Ramadan ident:

 
Ident 1 Environment:
PriyaMistry_Rama14_en01

Ident 2 Environment:
PriyaMistry_Rama14_en02

Ident 3 Environment:
PriyaMistry_Rama14_en03

 
Still frames:
PriyaMistry_Rama14_still02

PriyaMistry_Rama14_still03

PriyaMistry_Rama14_still04

PriyaMistry_Rama14_still05

PriyaMistry_Rama14_still06

PriyaMistry_Rama14_still07

PriyaMistry_Rama14_still08

 
Character animation examples:
PriyaMistry_Rama14_bikeloop

PriyaMistry_Rama14_runloop