Role | Concept, Art Direction; Illustration; 3D; 2D Animation
Client | Creative Edge
I was hired by Turquoise Branding to create a series of idents to celebrate the festival of Ramadan. The idea was to depict the spiritual and joyful moments that everyone shared during Ramadan, through the concept of storytelling. Each ident illustrates a typical day during Ramadan, as seen by a child, and would take the viewer through a series of scenes, that form the letters of the greeting ‘Ramadan Kareem’.
The animation below was one of three planned idents, however due to project constraints only one was produced. Ident environments were made of rich colourful paper textures, built in Cinema 4D with After Effects handling all character animation.